Know what Rona sells in addition to home improvement hardware? They sell chocolates. What's with that?
The chocolate bars carry the Rona label. These chocolates are stocked at the cash, like magazines, so when you check out, you go, Hey chocolates, I want one.
I asked the cashier, Why is Rona selling chocolate? She said, I don't know. But I got to thinking...Rona's TV commercials feature a woman, all glammed up, looking at a problem in her house and wondering how to fix it. Meanwhile, her husband sits there looking doltzy, at a worse loss than her. The voiceover says, Rona - you can do it, we can help. Rona's commercials target women. The whole store is set up so it's easier to find things, their staff is more willing to help, the place is less crowded, they sell decorative furnishing as well. Rona has a softer image than other hardware and home improvement centres. It makes sense they want to build on that softer image with chocolates. If women shop at Rona, as I did, it's a treat for them to find chocolate among the hardware, as I did.
Rona Home & Garden rivals Home Depot any day for me.
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2 comments:
You know how men like to have their birthday parties held at Canadian Tire? I think we should hold your 50th at Rona.
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